Subscribe to the 4X formula podcast and learn how to 4X your real estate business with Kelly Johnston
Subscribe to the 4X formula podcast and learn how to 4X your real estate business with Kelly Johnston
Subscribe to the 4X formula podcast and learn how to 4X your real estate business with Kelly Johnston
Subscribe to the 4X formula podcast and learn how to 4X your real estate business with Kelly Johnston

Kelly Johnston’s

Join Kelly to find out how real estate agents are able to create a constant stream of commissions & a constant stream of leads while enjoying life without wasting big budgets on branding, without worrying where the next deal is coming from in today’s real estate market…

Online Real Estate Training Episode 49: Be a sponge 4X loader

4XF 49: Be a Sponge

Be a sponge. Hmmm. That’s sounds weird doesn’t it. Well here is where the idea came from. I ran across something in my desk the other day. Back in 2007, one of my agents, had a son who was an artist and one of my other agents had a client who wrote a childrens’ book. It turned out that…

Online Real Estate Training Episode 48: Make your competition your ally 4X loader

4XF 48: Make your competition your ally

How do you create allys out of your competition? What a crazy question huh? When you think about it, how many industries out there will think of it as an advantage to align with their competition to increase their business effectiveness? Interesting isn’t it…

Online Real Estate Training Episode 47 : Goal Getter 4X loader

4XF 47: Goal Getting

I admit, that there are some years that are hotter than others. Its true. It does happen. But what if, that was just bonus. Your Goals that you set out to achieve should be taking care of all aspects of “Why” you are setting the goals, in the first place. Right. That is how it should be. In the “regular markets” …

Online Real Estate Training Episode 46: 10 things to do at year end. 4X loader

4XF 46: 10 things to do at year end

I want to encourage you to use this time to re-charge. Spend time with loved ones and family and friends. Make connections and attend the various events to nurture relationships for the future. In order to set things up to have a great year, the next year, there are some things that I do every single year…

Online Real Estate Training Episode 45: Easy or hard... Which is better? 4X loader

4XF 45: Easy or Hard… Which is better?

Today we are going to discuss how easy it is to create an amazing Real Estate Business. I am going to give you the 3 secrets that will make you $200,000 in the next 3 months! I am so excited to reveal these simple and easy steps that you can do pretty well while you are sleeping to make $200,000 in…

Online Real Estate Training Episode 44: Eagle or Chicken 4X loader

4XF 44: Eagle or Chicken?

The subtleties are not so obvious. There are patterns that a lot of us adopt that keep us in the pen with the Chickens… We all say, we want to be Eagles but we act like Chickens sometimes. Here are some examples. Chickens and Eagles are both Birds. They both have wings. But that is basically it for similarities. First of all, Eagles are …

Online Real Estate Training Episode 43: Prepping clients 4X loader

4XF 43: Prepping clients

Prepping your clients so that they know what to expect can make a huge difference in your business. This is more important than you know. Setting Expectations. Take the time to create clarity on the process, on expectations, on what they are expected to do or not do is so, so, so, important. I am going to cover just 2 areas that I suggest…

Online Real Estate Training Episode 42: Working with my wife 4X loader

4XF 42: Working with my wife

I’m actually here with my wife, Nicole and we are gonna let you in on our lives a little bit today. Nicole has been working with me for 9 years now and a lot of people here will be wondering “How the heck can you work with your wife?”. Vice-versa “How on earth can you tolerate your husband every single day?” Before we get started, I want…

Online Real Estate Training Episode 41: Attitude of gratitude 4X loader

4XF 41: Attitude of gratitude

I actually think that this should be added to the 9 Facets of what a 4X Agent becomes…that would make it 10 I guess. A nice round number. A 4X Agent has an attitude of gratitude. It is that important. Its as important as all of those facets. If you haven’t listened to that series or watched it on Youtube, then I would encourage…

Online Real Estate Training Episode 40: Achieving work/life balance 4X loader

4XF 40: Achieving work/life balance

Have you experienced the feeling of being out of control. Out of balance. Have you ever felt that you need to act like a mother hen and hatch your listings…or experienced that insecurity that your clients would hop on over to work with another agent if you weren’t totally on top of things?

Online Real Estate Training Episode 39: Dealing with tenants 4X loader

4XF 39: Dealing with tenants

Have any of you experienced this? You have investors that own properties and now it is time to sell. But there are people living in those homes that you have to deal with. How do you approach dealing with the Tenants in the homes…that is what we are going to talk about today. Over the years I have run into a lot of crazy scenarios…

Online Real Estate Training Episode 38: Adversity University 4X loader

4XF 38: Adversity University

In order to reach higher levels in income in any occupation, more often than not, it is compulsory that a certain level of education or a certain degree be obtained. Given that we can become licensed Real Estate professionals fairly easily. We order up and take a licensing course that can be completed in 3 to 12 months at a cost…

Online Real Estate Training Episode 37: Know the Numbers 4X loader

4XF 37: Know the numbers

Most deals are all about the numbers. When people are selling a home they are looking at the numbers to see what they can NET on the sale of the home. The other end of the transaction is what they are buying. Financing, most of the time has to do with the numbers. In order to do your best for your client, do you understand…

Online Real Estate Training Episode 36: The Power of Fear 4X loader

4XF 36: The Power Of Fear

The subject of FEAR appears in all parts of our life. Its everywhere and the intensity of FEAR is experienced by different people at different levels in all various types of situations and subject matter… It’s everywhere. I think that Tim Ferriss’ quote is really applicable but not always true in all situations. FEAR can serve us too. Right?

Episode 35: A 4X Agent Is In Control 4X loader

4XF 35: A 4X Agent Is In Control

You either develop a weak Internal Locus of Control or you develop a strong Internal Locus of Control. It is never too late. Realizing and Recognizing it is the first thing. Then you go to work. We will help you. That’s how the 4X formula Real Estate course is designed. As we move through the course you will be in a process of building…

Episode 34: A 4X Agent Receives Referrals 4X loader

4XF 34: A 4X Agent Receives Referrals

You can’t improve or change what you don’t measure. That’s the first lesson here. Do you know for certain where your business comes from mostly? DO you know for certain where the most economical business comes from? The most desirable business? The easiest business? The Least Stressful business? The most gratifying business?

Episode 33: A 4X Agent Build Relationship 4X loader

4XF 33: A 4X Agent Builds Relationships

Trust is the basis of all relationship. What happens when Trust is compromised before you have had a chance to build up the Trust Account? What happens? The relationship will crumble. It is very hard to put back together again. Studies have shown that if someone is angry for some reason it can be repaired but if someone…

Episode 32: Consistency 4X loader

4XF 32: Consistency

If you want to do 80 to 100 deals per year…do you believe that if you work really, really, hard you can pull it off in one month? No! That’s silly right? Of course not. But if you have a plan to do that amount of deals and put in the effort and execute the plan and you have taken the time to hone and develop your skills and knowledge…

Episode 31: Agent operates with intention 4X loader

4XF 31: Agent operates with intention

Be Intentional…about everything. Show up. Show up and do. Show up and create. Show up and influence. Show up ready. Show up prepared. Show up with a clear understanding of the goals that you want to achieve. Show up. Operate on Purpose with Intention is the only way to operate or else you flounder. It is a frazzled existence.

Episode 30: Maximize your time 4X loader

4XF 30: Maximize your time

I find that if we take time to simply understand ourselves we learn how to make minor adjustments in certain aspects of our lives. We begin to recalibrate some of our habitual thought patterns and suddenly we begin to surprise ourselves at our own accomplishments. This is a wonderful feeling when it happens.

Episode 29: Be organised as a real estate agent 4X loader

4XF 29: A 4X Agent is Organized

We are now into #3 on our list.  We are recording a 9 part series on what it means to be a 4X Agent and the crucial aspects that we focus on in our Real Estate course.  If this is the first episode that you are listening to, I encourage you to go back and listen to the last 2 episodes about being a professional and begin accountable. 

Episode 28: Accountability 4X loader

4XF 28: Accountability

Have you ever had an experience where it was really tough to honor your word? What happened? Did you figure out how to make it happen? Or did you end up disappointing someone? Have you ever trusted someone with their word and then they failed to honor their word but afterwards, they explain…

Episode 27: Be a professional 4X loader

4XF 27: Be A Professional

What does it mean to be a 4X Agent? What are the characteristics of the 4X Agent?  Who do you become?  I came up with 9 critical facets that I believe are extremely important in order to enjoy a successful Real Estate career and enjoy the Dream Business. Here are the 9 facets that we need to integrate…

Online Real Estate Training Episode 26: The dream business 4X loader

4XF 26: The Dream Business

I’ve had lots of times in my years in real estate where I started to look ahead in my business and I kind of “Oh wow. I think I need to amp things up a little bit. I know exactly what to do! I know where to go into my business. I know where I’m gonna start making phone calls. I know some marketing activities…

Episode 25: What are your Currencies? 4X formula real estate training 4X loader

4XF 25: What are your Currencies?

Hey all your 4Xer’s out there! Thanks for tuning in again to 4X RADIO. I was thinking the other day about a quote from Albert Einstein that reads: Try not to become a person of success, but rather try to become a person of value…

Episode 24 Foundational Thinking, 4X Radio podcast with Kelly Johnston 4X loader

4XF 24: Foundational Thinking

This is something that most people miss.  In all walks of life.  In all areas of expertise.  In all sales environments.  In our North American School Systems.  In most Real Estate Offices for sure. All of us do this instinctively… We just want to start. We fall into things sometimes and just…

4X Formula Radio, episode 23 - Plug in the Bathtub 4X loader

4XF 23: Plug in the Bathtub

“Not following up with your prospects is the same as filling up your bathtub without first putting in the stopper in the drain.” So true.  This is where a lot of Real Estate Agents fail. Correct that. This is where all the Real Estate agents out there fail at some point in their career. (Don’t be that guy or gal) Most do not do this well. 

4X Formula Radio, episode 20 - Stop saying Great Service 4X loader

4XF 22: Stop Saying Great Service

“Customer Service” Is Not a Marketing Strategy   Hey all you future 4X’ers out there!  Thank you for listening to this podcast.  I really appreciate it.  I am so excited to talk to you today about this subject.  This one may smack you in the face a bit….Its ok, I’ll be gentle. 

4X Formula radio episode 20 - Luck? 4X loader

4XF 21: Luck?

I found in my 20 year career as a Real Estate professional that, when I did something more or something extra that was attempting to create more contacts or meet more potential clients…I would literally get a phone call or run into someone that was ready to buy or sell real estate within 1 or 2 days.

4X Formula radio episode 20 - Sharpen the axe 4X loader

4XF 20: Sharpen the Axe

I am so excited that you are here once again to enrich your life with little tidbits and nuggets of information that may help you on your journey to becoming a 4X Agent!Anyone that knows me has heard me say this at some point and time.  If it takes 3 hours to chop down a tree, then spend 2 hours sharpening the axe.

4X Formula radio episode 19 - Lift off - the airplane analogy 4X loader

4XF 19: Lift Off – The Airplane Analogy

Are you in a place where you need to get your business off the ground? I know some Real Estate agents that have been in the business 2 months, 2 years… and they feel that way! You are not alone. Today I am going to talk about how to get your business to “Lift OFF”!!!

4X Formula Radio - Episode 18 - interview with Everold Reid part 3 4X loader

4XF 18: Interview with Everold Reid (part 3/3)

This is episode number 3 with Everold Reid. We had a great conversation touching on so many different topics. There’s such rich content in here that I had to let you listen to it all. This is the final episode of the conversation with Everold Reid, writer of the book entitled The Reid Method…

4X Formula Radio - Episode 17 - interview with Everold Reid part 2 4X loader

4XF 17: Interview with Everold Reid (part 2/3)

Okay, so we’re going to get right into this. This is part two of the Everold Reid interview. Part one was fantastic! Lots of super awesome nuggets of wisdom there. In this part, I actually reveal the structure of the 4X Formula course as I’m chatting with Everold. Enjoy!…

4X Formula Radio - Episode 16 - interview with Everold Reid part 1 4X loader

4XF 16: Interview with Everold Reid (part 1/3)

This is a special episode. I had a unique opportunity to record a podcast with my friend Everold Reid from Ontario. Everold comes from the car industry and he wrote a sales book called “The Reid Method.” The Reid Method is literally turning the car sales industry upside down and rebooting how…

4X Formula Radio - Episode 15 Be interested in others 4X loader

4XF 15: Be interested in others

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie
This is where I think that a lot of real estate professionals fail. They are so quick to talk about how awesome…

4X Formula Radio - Episode 14 Who is your ideal client? 4X loader

4XF 14: Who is your ideal client?

Hey future 4X’ers!! Thank you once again for joining us. I am so happy you are here.  Thanks for listening over and over again.  I hope we continue to provide value to you every single time you tune in.  You deserve it because you are here. This episode is going to focus on developing and…

4X Formula Radio - Episode 12 Learn from a Failure 4X loader

4XF 13: Learn from a failure

Today we’re going to talk about an excerpt from the book Smarter, Faster, Better from Charles Duhigg. Great insights on how we process and make decisions and where we normally focus to get the information that we need and where we should focus our attention…

4X Formula Radio - Episode 12 Kelly's Truck Talk 4X loader

4XF 12: Kelly’s Truck Talk

These little episodes that I do once in a while, I think I’m just going to call it Kelly’s truck talk. I’m in my truck right now. I have a truck, I got a Dodge Ram 1500 full load. It’s got everything. I bought it used because I think that’s the smartest thing to do rather than buying new. Paid cash for it. I own it and we have a travel trailer that…

4X Formula Radio - Episode 11 Why Not Me? 4X loader

4XF 11: Self Doubt VS Why Not Me?

Today we’re going to talk about self doubt versus “why not me”. You need to have a why not me attitude. I kind of grew up with a why not me kind of attitude. I think most of us do. How many of you wanted to be a famous soccer player, football player, baseball player or a famous dancer or whatever…

4X Formula Radio - Episode 10 The Origin of Real Estate 4X loader

4XF 10: Origins of Real Estate

The origin of real estate. So I think it’s important to talk about this because where realtors came from, like how we started, as an animal (haha), and then where we’ve evolved to today like to where we are today, are so different. It’s like not even close. I don’t know if my hands are showing up or not, but it’s…

4X Formula Radio - Episode 09 No Pass Back 4X loader

4XF 9: No Pass Back

When Nicole started with me in the business back, about 10 years ago, I began to train her just like any other agent that I’ve trained that was part of my team. But it was a lot easier obviously, and it was a little more accelerated because we were together all the time. At home, we would discuss tactics and ideas and…

4X Formula Radio - Episode 08 The WE Talk 4X loader

4XF 8: The WE Talk

Hey everybody, how you doing? Kelly Johnson here from the 4X Formula and I’m so excited you’re here today again. Thanks for joining me. I had an epiphany a couple of years ago. I was understanding that what was going on in my relationship with my clients is when things didn’t work out right, when they didn’t get their house sold or…

4X Formula Radio - Episode 07 Tub vs Shower 4X loader

4XF 7: Tub VS Shower

Before it was like this battle and I had to win. It was part of it. Most of it, actually probably 90% of it was ego, right? I got to this point where I was like, “Where is all the money going? There’s all this money coming in. Where is it all going?” I actually created a spreadsheet that my wife and I filled out every month because I wanted to know…

4X Formula Radio - Episode 06 Answering an email 4X loader

4XF 6: Answering an Email

I think it might be good for you to kind of just hear a little bit about my story. Where I came from. How I started. Maybe that’ll just give you a little bit of a platform to kind of decide, “You know what? I don’t think I relate to this guy. This guy has nothing like what I want to be or whatever.” And so that’s fine….

4X Formula Radio - Episode 05 Strategic alliances 4X loader

4XF 5: Strategic Alliances

Hi, I’m Kelly Johnson, founder of the 4X formula and the big question is this: How are real estate agents like us able to create a constant stream of commissions and a constant stream of leads while enjoying life without wasting big budgets on branding, without working crazy hours, without worrying where the next deal’s…

4X Formula Radio - Episode 04 Locus of control 4X loader

4XF 4: The Locus of Control

Hi, I’m Kelly Johnson, founder of the 4X formula and the big question is this: How are real estate agents like us able to create a constant stream of commissions and a constant stream of leads while enjoying life without wasting big budgets on branding, without working crazy hours, without worrying where the next deal’s…

4X Formula Radio - Episode 02 Build your real estate business properly 4X loader

4XF 3: Build Your Real Estate Business Properly

What is the 4X formula? You’re probably asking that. Well, it’s the latest real estate training program that is fully designed to take real estate agents who are licensed from A to Z and bring them from this kind of “survival mode” right up to “thriving mode”. From “survive” to “thrive”…

4X Formula Radio - Episode 01 What I discovered as a real estate agent 4X loader

4XF 2: Are you that kind of agent?

I’ll tell you a little bit about myself. I’ve been in the business 22 years now and just this last year, the last few years… Um… Just in the last 3 years if I add up all my commissions together just in the last 3 years and then added the extra things that I was able to do to create money by just doing some smart things in real estate as well like …

4X Formula Radio - Episode 02 Are you that kind of agent? 4X loader

4XF 1: What I Discovered as a Real Estate Agent !

What I discovered with myself as a real estate agent, 22 years in the business and I found that I might’ve been at some points in my career, really good at certain aspects of the business and not really good at other aspects of the business. And I found that I was constantly working really, really hard. I was constantly working hard […]