A 4X Real Estate Agent is Organized
Hey all you future 4X’ers out there! Thank you once again for tuning into the 4X Formula Real Estate Training podcast. We are now into #3 on our list. We are recording a 9 part series on what it means to be a 4X Agent and the crucial aspects that we focus on in our Real Estate course. If this is the first episode that you are listening to, I encourage you to go back and listen to the last 2 episodes about being a professional and begin accountable.
This is #3 – A 4X Agent is Organized….cue the intro….
Why is this so important? Why did I include this in the group of 9 critical facets that a 4X Agent is all about?
Some people thrive on being messy. That is just their nature. I am not necessarily talking about cleanliness. I am not talking about being obsessive about everything being perfect and organized and in its place…Although personally I find that very helpful.
I like things to be organized and in its place. I can’t stand searching for things and not finding them right away..i think that is a total waste of time. Take the time to put things back in the same place so that you know where to find them. Where are my keys? Always in the same place. Where are my dirty clothes? Always in the dirty clothes hamper…not on the floor. Where are my books? On the book shelf. Where are my files? In the file cabinet and in an orderly fashion so that I can find things quickly. That is somewhat organized.
There is something to be said for this level of organization….I really feel that our surroundings and how we maintain them reflect our state of mind. This may not be true for every single personality type. Some people can have a totally messy desk…stacks of things beside the desk…other things stacked on the cabinet beside them in a pile, and that is, organized to them. To me that is messy. For other people they need to feel that those things are close to them so that when they go to look they know here it is. I have no idea how they can operate that way but that is just me. So it is not about – messy-ness.
Sometimes its about Laziness. Sometimes it is the decisions that we make. Oh I can’t be bothered.
BUT…I look for “wins” in little ways all the time….If you have a mess around you because you are being lazy….like old plates of food around and dishes needing to be washed for 4 days sitting in and around your sink….that’s due to choice most of the time. Personally, I cannot plunk myself down on the couch and relax at night until our house is in order. Kitchen is cleaned up. Office is organized for tomorrow with my priorities all set up for tomorrow. I have returned all my emails and calls and texts that are important and my phone is now sitting in my office charging so I don’t feel like I have to look at it…..and then, and only then will I properly relax. When I go to bed at night, I sleep like a baby.
Some people can just look around at the mess – do a heavy sigh – push it to the back of their mind and then choose to relax. But is your mind truly relaxed? I don’t know. Not for me to decide or judge. But ask that question….is it in the back of you mind as “unfinished business” not taken care of…its there. If you have unfinished phone calls or issues or items that need to be taken care of and you push it to the next day without formulating a plan to deal with it…..you can’t truly relax. You can’t. I am telling you that right now. In your subconscious mind, it is still working on unfinished business and it is causing you a little stress. Just a little but it is not good stress.
It’s not productive Stress….Stress that gets the most out of you.
So what do I mean by Being Organized?
Well, as we teach in the 4X Formula Real Estate Training Course, we talk about all facets of creating the Dream Business….If you imagine a Dream Business….do you picture things being organized?
We start with the WHY….nail that down….then we do a whole section on setting goals for real estate based on the parameters of your market area….then we get into the activities that it takes to get you to accomplish those goals. We get into all of the HOW’s and WHATS and really fill in all the blanks so that every person that takes our course is totally empowered….
With that in mind, would it make sense that you organize your life a bit? Organize your priorities? Organize where you should focus? Organize and Systemetize your business to get the most out of each hour, each day, each week, and ultimately each year.
Of Course. We make a plan and then we work the plan. Because we know that if you Fail to Plan you inadvertently Plan to Fail.
When you employ an organized mindset, your mind becomes lazer focussed on the most important things to do in a day in order to achieve those goals that fulfill your WHY.
When you work with a plan, you automatically decide what is critical each day and hammer those things off first., You schedule time to contact LEADS, PAST CLIENTS, STRATEGIC ALLIANCES and you intentionally do those exercises in order to build your lead generation machine. In an organized fashion. With appropriate intention. Figure out how to give value in some way to those people.
You plan out your Open Houses 2 weeks in advance. So that you can employ your marketing plan to ensure you effect the neighborhood and meet buyers. You plan out your showing days for Buyers…..You plan out your next marketing blast to your farm area. You work by appointment. You get ready for appointments during your hours in between all of these things and you do it the day before. You are in control of your weeks and days so that you can be incredibly productive and get the most out of every day. This is what I mean by being organized.
That’s the macro part of things….
Now to get more into the micro aspects…
We teach people how to get a file ready for a listing meeting….what are the stages of signing a listing contract? What steps do we take a buyer through in order to serve them well and lock them in…
How do we organize those processes? This is crucial. What do you do, to get ready for a listing appointment? How do you control the listing appointment so that you ensure that you have a great meeting?
We do everything in an organized way and the results speak for themselves.
It is not really that hard to look good in the Real Estate Industry. Be A Professional, Be Accountable, and Be Organized. This is the type of person that people want to trust and do business with. This is what impresses people. If you take control of the meetings and you have a process that is organized and you are properly prepared for the meeting so that you have thought about the desired outcome. You sent information prior to that meeting when you said you were going to do it, and then you showed up on time….with your information organized and easy to understand….
You new client begins to trust you. They feel relaxed. They let their guard down. They are impressed. They are surprised a lot of the time. They are now recalibrating in their minds what a true real estate professional is. This is what happens. Would you like that to happen when you meet with people?
You have now just raised the bar…and they will now accept nothing less. So who do you think they will refer future business to? Even if they don’t end up doing anything, they will refer people to you. I have had it happen many, many, times. People that I met with, were simply not able to make the move yet. OR they needed time to get some things taken care of OR they had something happen in their life that changed the game plan….I didn’t get paid. But I got referrals.
Let’s face it. That is always the risk. Do you agree? It actually happens quite often. We spend a lot of time preparing for a meeting. We do everything right. We have a great meeting and then nothing happens. But if you are taking the time anyway…is it not worth it to do your absolute best to impress those people. I always say to people, it is never a waste of time, meeting a new person and learning about their story. It is never a waste of time. I have no idea where it will lead. I am open to anything. Every person is connected to many other people in many different ways….Neighbors, Family, Church Family, Community Organizations, Jobs, Sports with their kids, Hobby’s, etc…
Somebody, GUARANTEED, Somebody they know is going to talk to them in the next 30 to 90 days about Real Estate….everybody talks about Real Estate.
So organize yourself. Maximize your time output. If you are spending time with someone in a meeting, think about the opportunities that can come out of that meeting. Impress them….so that they talk about you in a positive way.
If I show up all dishevelled and I am not organized and they are asking me questions that I could have answered already in my process…and it doesn’t seem like I am in control of the meeting, are these people relaxed? Are they thinking of me as a professional? Do they think that I am organized and in control of my business? Do they feel confident that I am going to do a good job for them? DO they feel that I am going to get the results they need to get? Or do they think of me as a necessary evil that they have to deal with and they choose to settle on me reluctantly?
No! They need to feel that they have made a great decision, and thanking the Lord above that you walked into their life. They need to feel that they have luckily stumbled upon someone who will make a difference in their lives. That is what you want to create. Let’s shoot for that! Let’s make that our goal.
I have created tools that will make you look good. They keep you organized. They show your clients that you are organized and you utilize systems in order to run your business. This is what a 4X Agent is – A professional who is accountable and professional and organized….You are a value to these people that you serve and their lives will be affected in a positive way because they met you.
Thank you for listening today and I look forward to talking to you about #4 in our next episode….A 4X Agent maximizes their time. Time is critical. Time cannot be returned. There is no return policy on time. I am excited to talk about that with you! In the meantime, get yourself organized and create some raving fan clients and referral sources to feed your business! Make a great day!