How World Tragedies Changed my Life

First off, I want you to know that I understand what you are going through.  I started my career in a down turning market in 1997.  I remember the Tech boom and bust.  I remember 911.  When terrorists caused planes to fly into buildings in New York City and the world changed forever.  I remember H1N1 and SARS.  The Biggest one that hit me, was 2008, when the World Financial Crisis Hit and it took 3 to 4 years for the world to recover.  I still get shivers when I think of that time.  All of this stuff has all occurred while I have been a licensed Real Estate Agent.

And now the Coronavirus Pandemic.  If this is the first Crisis that you have ever experienced, then I want you to know that I totally understand.  I remember that stress.  That sinking feeling.  That feeling of helplessness.  I’ve got to be honest…right now- for me, personally – this time, I was ready.  Everything is ok.  I am totally at peace, this time.  Let me tell you it is an amazing feeling.  It is.  I’m sorry if that sounds insensitive…its not meant to.  I can tell you from experience that it pays to be prepared.  Let me help you.  I want to help you.  We are all in this together.  You may, or may not know, that I just opened the doors to my online Real Estate course  – just before the lock down and rules of isolation – and I was selling it at an introductory price of 50% off to get the ball rolling…I thought that was a pretty good deal.

But it has become ever apparent to me that I know now that people like you need my help, more than ever, so you never, ever go through something like this again – unprepared.  Because the truth is, we don’t know When, we don’t know How, or Why, or WHO, or What it will be – But something will hit us like a ton of bricks again…it will.  The Question is, will you be prepared next time.  I remember 2008 when the financial crisis hit.  It was September of 2008 a month after I had just completed the sale of an investment condo. I wrote the deal in 2006 – it was a pre-sale.  A year earlier, I bought a house in a golf course community, and kept my other house and was renting that out, and also a year earlier, in 2007, I had purchased the real estate office that I was part of.  I literally pushed in all my chips.  I did not see it coming.  I heard murmurings about finance companies in the US having problems but I was not paying attention.  At all.  I was so puffed up with my own success and my own ego that there was no room for anything else.  I was in this little bubble consumed with personal pride and stupidity and I totally ignored all the signs.  And then it happened.  And it was like a switch went off and the market literally stopped.  For 5 months.

We had a little over 300 Licensed Professionals in our Board area and I was watching between 50 to 60 sales go through per month.  That was it.  1 deal per month per every 6 agents!  That means that 5 out of every 6 agents were not doing any deals at all.  When I took over the office, I had 22 Agents in the office.  4 were on my team and I had a full time assistant just for my team and I was loaded up with over 30 listings.  The office was averaging 6 to 8 deals a month during that time and I was doing 50% of that volume.  IT was more than most people but I had 5 families to feed out of that and my own family as well.  I had nothing in the bank.  It was all out in investments that were beginning to sink.  I was literally caught with my pants down.  I will never forget that time.  The lessons I learned.  How much I was humbled and how much I learned about myself.  But what I learned most would serve me for the rest of my career.

I learned that I knew how to get business when I needed it.  I learned where the most efficient and inexpensive business was.  I learned how valuable people are and how much they need to be treasured….and you know what?  I learned how much people need us.  As a Trusted Resource that is on their side.  How you deal with things during the hard times, and how you think outwardly and give people what they need is never forgotten.  Ever.  The rewards come back as long as you are doing it – without expectation of reward…that’s the difference.  In all my training, I speak about this….the WOW for your current clients, past clients, future clients is whatever is a WOW to them….that seems like such a silly secret but it is so rarely understood, to the core of, what that really means, that it’s often missed.  There are buzz words out there about pivoting….Ya gotta pivot and re-jig how you do business.  Oh ya.  It kind of makes me laugh because Guess what?

That’s not a new thing.  When I got into the business we had listing information in dot matrix and I walked around with a pager and my cell phone was attached to my car.  It took 30 minutes to print 10 pages in the printer.  We were still handwriting contracts.  “Press hard your making 4 copies!”  I was the first agent in my town to pay for color real estate ads in the local paper.  I was the first agent to do Video market reports.  I actually hired a guy to do video tours of my listings before anyone was doing it.  IT was ridiculous.  I recorded voice over for the videos and they were like 9 minutes long.  They were horrible.  I tried everything.  My first website cost me $25,000 and I created a brand… a little house with a smile and I created a new term to describe what we do  – I called us the “happy home specialists”.  We were the first to put mini ads in the movie theatres…..If there was a new way…I was doing it.  AND I had no problem spending the money on it.  What about the evolution of phones….don’t get me going on that.  Some of you don’t even remember this….but …there was a time when we had to take pictures and go and get them developed and then drop them off to the board office so that we could have one photo for our listing that was in the green listing book.  No website.

The book was the website.  Since 1997 – when I was 28 years old to now as a 52 year old man  – and we are using drones and Matterports and sending links to our website in a text it is crazy….We are constantly pivoting….23 years of Pivoting and re-inventing this business.  I feel like I have been on a pogo stick for 23 years in this amazing, ever-changing and challenging world of real estate.  Now we have bots.  We have rating systems.  Social proof is required for everything …. We are in a review society… the role of the Real Estate Agent is now more crucial than ever and we have to embrace that.  The most wonderful thing about all of this evolution of the Real Estate Agent and where we are now today….is that, there has never been a better time to be a real estate professional.  5 Years Ago – we gave the real estate office away basically.  We sold it but we truly gave it away.  We went on an 11 day vacation and that was the moment when I real estate lives changed forever.  We literally dissected the real estate business down.  We took all of the stuff that was working and systemetized it and created tools for it.  We took the stuff that – strangely enough – is still being taught out there – that doesn’t work and we threw that away.  We designed strategies for every part of our business.  We distilled down 17 years and made some amazing discoveries and once we implemented these new strategies we knew that we were on to something….the first year we did 60 deals and then when I fine tuned things even more, we doubled that.  Just me and my wife.  No assistants or paid staff.  We referred business to some people that worked in our system when we go too busy but that was it.  We managed everything ourselves.

Then I put it all together and packaged it all up and created the 4X Formula Real Estate Mastery course.  I am still putting it all together.  The first pillar is done… and it is now available.  DO you mind if I make you an offer today?  I just feel that if you are a listener then you deserve to get an advantage from that.  If you are enjoying the information and you trust that I will not lead you astray then stick with me…I spent 3 years making this course and I don’t want it to be wasted during this Pandemic when I know it is exactly what people like you, need right now.  So I decided to offer this full 9 ½ hours of training worth over $2000; access to my full suite of the Client VIP Tools worth over $400  – all of them  – and I am giving it to you for an easy membership access price of $37/m.  I promise this is all you will pay for full access.  It sounds crazy.  It is so easy to spend $37 per month on stuff that doesn’t make us any money.  We do it every day.  That is basically a dollar per day to learn how to revolutionize your business; impress your clients; know exactly what to do every single day to push the ball down the field to your goals….Knowing is half the battle right?

I won’t be able to keep it at this price for long.  As of today, May 13, 2020 –  when this was recorded I am offering this price.  I hope that its not too late for you.  SO, I encourage you to, go to 4X Formula dot com and hit the learn more button.  You have nothing to lose and everything to gain.  If $37 is a risk to you then I would say that you have a choice to make.  Number 1…keep doing you’re your doing and experience no change at all and save the $37 bucks or Number 2 accept the fact that something has to change and you are open to it.  Whatever you are spending $37 on right now that is not paying you anything  – then replace it with this.  If you don’t do it now, it will be a higher price shortly so I encourage you to take action so that you will be one of the few who are getting ready for when the world turns on again and also accelerate yourself to a financial position where you won’t get caught when the next world tragedy hits… I promise you that I have over-delivered at this price. Is it ok if I over deliver?

Do it now – go to 4X formula.com make this happen for yourself.  I would hope that if you want a business with Unstoppable Leads and constant referrals and Listings that sell – that you will not let a mere $37 hold you back.  For less than a cup of coffee per day you can literally change your Real Estate life and enjoy the peace that I am enjoying right now.  4XFormula.com  That’s the number 4 – X Formula.com.